“We started using the demographic segmentation module for a chain of 120 convenience stores. During the first month, we fed the system with transaction data from three regions. The econometric projections for weekly demand were within 6% of actual sales in two of the regions, and within 11% in the third — where we later found a data entry error in the inventory feed. The dashboard’s real-time sector charts helped the commercial team adjust the product mix for the next cycle without waiting for month-end reports.”
Carlos M.
Gerente de Operaciones, Red de Tiendas del Sureste